Don Shula

When you're 0-2 in the Super Bowl, they say unkind things about you. They say, 'He can't win the big one.' And that's the worst thing that can be said about you.

The one thing that I know is that you win with good people.

Strive for perfection, but settle for excellence.

The problem with most leaders today is they don't stand for anything. Leadership implies movement toward something, and convictions provide that direction. If you don't stand for something, you'll fall for anything

Failure isn't fatal, and success isn't final.

The thing we found out was, when you get to a Super Bowl, both teams are treated the same, talked about in glowing terms. But when the game is over, only the team that won matters.

You know it's only 50 miles from Grand River to Canton, but it took me 67 years to travel that distance.

I never felt I knew it all. I always felt there's something new to learn, something new to do.

You set a goal to be the best and then you work hard every hour of every day, striving to reach that goal. If you allow yourself to settle for anything less than number one, you are cheating yourself.

What I learned from that loss, and also another loss that I'm going to talk about later, was that when you're there, it's not good enough to be there, when you're there, you better walk away with that ring.

The start is what stops most people.