The best defense against propaganda: more propaganda..

If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway. But men ….

No serious sociologist any longer believes that the voice of the people expresses any divine or specially wise and lofty idea. The voice of the peopl….

The conscious and intelligent manipulation of the organised habits and opinions of the masses is an important element in democratic society. Those wh….

Any person or organization depends ultimately on public approval, and is therefore faced with the problem of engineering the public's consent to a pr….

The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people….

People want to go where they wanted to be led..

The great enemy of any attempt to change men's habits is inertia. Civilization is limited by intertia..

It is sometimes possible to change the attitudes of millions but impossible to change the attitude of one man..

The American motion picture is the greatest unconscious carrier of propaganda in the world today. It is a great distributor for ideas and opinions. T….

If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without the….

Propaganda is the executive arm of the invisible government..

If we understand the mechanisms and motives of the group mind, it is now possible to control and regiment the masses according to our will without th….

The only difference between 'propaganda' and 'education,' really, is in the point of view. The advocacy of what we believe in is education. The advoc….

We are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull….

The minority has discovered a powerful help in influencing majorities. It has been found possible so to mold the mind of the masses that they will th….

When I came back to the United States, I decided that if you could use propaganda for war, you could certainly use it for peace. And "propaganda" got….

The public is not cognizant of the real value of education, and does not realize that education as a social force is not receiving the kind of attent….

As civilization has become more complex, and as the need for invisible government has been increasingly demonstrated, the technical means have been i….

In the ethical sense, propaganda bears the same relation to education as to business or politics. It may be abused. It may be used to over-advertise ….

The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest..