We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of..

It is not necessary for the politician to be the slave of the public's group prejudices, if he can learn how to mold the mind of the voters in confor….

We govern what the public think about..

Men (people) are rarely aware of the real reasons which motivate their actions..

We are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull….

As civilization has become more complex, and as the need for invisible government has been increasingly demonstrated, the technical means have been i….

People want to go where they wanted to be led..

If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without the….

It is sometimes possible to change the attitudes of millions but impossible to change the attitude of one man..

The American motion picture is the greatest unconscious carrier of propaganda in the world today. It is a great distributor for ideas and opinions. T….

Propaganda is the executive arm of the invisible government..

No serious sociologist any longer believes that the voice of the people expresses any divine or specially wise and lofty idea. The voice of the peopl….

If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway. But men ….

The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest..

In the ethical sense, propaganda bears the same relation to education as to business or politics. It may be abused. It may be used to over-advertise ….

If we understand the mechanisms and motives of the group mind, it is now possible to control and regiment the masses according to our will without th….

The conscious and intelligent manipulation of the organised habits and opinions of the masses is an important element in democratic society. Those wh….

The minority has discovered a powerful help in influencing majorities. It has been found possible so to mold the mind of the masses that they will th….

Any person or organization depends ultimately on public approval, and is therefore faced with the problem of engineering the public's consent to a pr….

The best defense against propaganda: more propaganda..

The only difference between 'propaganda' and 'education,' really, is in the point of view. The advocacy of what we believe in is education. The advoc….