The best Web sites are better than Reality..

At most project meetings, everyone has a seat at the table except the poor victims who will have to operate the technology..

Inadequate use of usability engineering methods in software development projects have been estimated to cost the US economy about $30 billion per yea….

People have to want to change before there's any chance of helping them do so..

Consistency is one of the most powerful usability principles: when things always behave the same, users don't have to worry about what will happen. I….

Windows '98 is so similar to Windows '95 because Apple hasn't invented anything worth copying since 1995..

Minimize the user's memory load by making objects, actions, and options visible. The user should not have to remember information from one part of th….

Users are not designers..

Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it..

On the Web, usability is a necessary condition for survival. If a website is difficult to use, people leave. If the homepage fails to clearly state w….

Even though it is better if the system can be used without documentation, it may be necessary to provide help and documentation. Any such information….

Diversity is power on the Web. Big sites may be bigger, but smaller sites will keep scoring higher for specialized topics, both in terms of their con….

Throughout this book, we've been evangelizing simplicity, but ironically, the practice of simplicity is not simple. It is easy to build a bulky desig….

Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know..

Progressive disclosure defers advanced or rarely used features to a secondary screen, making applications easier to learn and less error-prone..

In the attention economy, anyone trying to connect with an audience must treat the user's time as the ultimate resource..

What we learned is money doesn't grow on trees..

On the Internet, it's survival of the easiest.... Give users a good experience and they're apt to turn into frequent and loyal customers. But ... it'….

Compared to 1999...we cannot quite declare victory, but we can declare progress..

Good information architecture makes users less alienated and suppressed by technology. It simultaneously increases human satisfaction and your compan….

Popularity is the product of two factors: (a) how compelling material you offer, and (b) how easy it is to access it. Host free pirated movies and us….