John Seely Brown

It's never enough to just tell people about some new insight. Rather, you have to get them to experience it a way that evokes its power and possibility. Instead of pouring knowledge into people's heads, you need to help them grind anew set of eyeglasses so they can see the world in a new way.

People need to know more than what a piece of information means. They also need to know how the information matters.

If you can design the physical space, the social space, and the information space together to enhance collaborative learning, then that whole milieu turns into a learning technology.

The locus of corporate innovations has been product development. But in times of rapid and unpredictable change, the creation of individual products becomes less important than the creation of a general organizational aptitude for innovation.