The locus of corporate innovations has been product development. But in times of rapid and unpredictable change, the creation of individual products becomes less important than the creation of a general organizational aptitude for innovation.
Interpretation
In a rapidly changing environment, developing a capability for innovation is more crucial than just creating new products.
The quote emphasizes that in today's fast-paced and unpredictable business landscape, organizations must focus on fostering a culture and capability for innovation rather than solely concentrating on producing new products. This shift in focus recognizes that adaptability and the ability to innovate continuously are essential for long-term success.
In practice
In a keynote presentation on corporate strategy, this quote can highlight the importance of building an innovative culture.
It's never enough to just tell people about some new insight. Rather, you have to get them to experience it a way that evokes its power and possibility. Instead of pouring knowledge into people's heads, you need to help them grind anew set of eyeglasses so they can see the world in a new way.
People need to know more than what a piece of information means. They also need to know how the information matters.
If you can design the physical space, the social space, and the information space together to enhance collaborative learning, then that whole milieu turns into a learning technology.
It is the nature of beginning that something new is started which cannot be expected from whatever may have happened before. This character of startling unexpectedness is inherent in all beginnings.
Changing communities and changing our country is going to last a lot longer than how many footballs you catch or how many touchdowns you make.
There is nothing permanent except change. Nothing is permanent except change. The only constant is change. Change is the only constant. Change alone is unchanging.
In 1970, as a 26 year-old, I joined in the effort in my home state of Massachusetts to organize for Earth Day. But what made the event so successful was that I was only one of about 20 million Americans of all ages and backgrounds who got involved.
As we develop new beliefs about who we are, our behavior will change to support the new identity.
The world fears a new experience more than it fears anything. Because a new experience displaces so many old experiences. . . . The world doesn't fear a new idea. It can pigeon-hole any idea. But it can't pigeon-hole a real new experience.
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