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The locus of corporate innovations has been product development. But in times of rapid and unpredictable change, the creation of individual products becomes less important than the creation of a general organizational aptitude for innovation.
John Seely Brown
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Interpretation

What this quote means

In a rapidly changing environment, developing a capability for innovation is more crucial than just creating new products.

The quote emphasizes that in today's fast-paced and unpredictable business landscape, organizations must focus on fostering a culture and capability for innovation rather than solely concentrating on producing new products. This shift in focus recognizes that adaptability and the ability to innovate continuously are essential for long-term success.

Themes

InnovationChangeCorporateAdaptabilityDevelopment

In practice

Example use cases

In a keynote presentation on corporate strategy, this quote can highlight the importance of building an innovative culture.

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Quote by John Seely Brown | QuoteProject