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The locus of corporate innovations has been product development. But in times of rapid and unpredictable change, the creation of individual products becomes less important than the creation of a general organizational aptitude for innovation.
John Seely Brown
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Interpretation

What this quote means

In a rapidly changing environment, developing a capability for innovation is more crucial than just creating new products.

The quote emphasizes that in today's fast-paced and unpredictable business landscape, organizations must focus on fostering a culture and capability for innovation rather than solely concentrating on producing new products. This shift in focus recognizes that adaptability and the ability to innovate continuously are essential for long-term success.

Themes

InnovationChangeCorporateAdaptabilityDevelopment

In practice

Example use cases

In a keynote presentation on corporate strategy, this quote can highlight the importance of building an innovative culture.

More from John Seely Brown

It's never enough to just tell people about some new insight. Rather, you have to get them to experience it a way that evokes its power and possibility. Instead of pouring knowledge into people's heads, you need to help them grind anew set of eyeglasses so they can see the world in a new way.
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People need to know more than what a piece of information means. They also need to know how the information matters.
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If you can design the physical space, the social space, and the information space together to enhance collaborative learning, then that whole milieu turns into a learning technology.
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