To be someone's best friend requires a minimum investment of time. More than that, though, it takes emotional energy. Caring about someone deeply is ….

We cling to the idea that success is a simple function of individual merit and that the world in which we all grow up and the rules we choose to writ….

The particular skill that allows you to talk your way out of a murder rap, or convince your professor to move you from the morning to the afternoon s….

We tend to credit those who create an idea, not those who perfect it, forgetting that it is often only in the perfection of an idea that true progres….

What happens when two people talk? That is really the basic question here, because, that's the basic context in which all persuasion takes place..

We need to look at the subtle, the hidden, and the unspoken..

Clear writing is universal. People talk about writing down to an audience or writing up to an audience; I think that's nonsense. If you write in a wa….

If you want to bring a fundamental change in people's belief and behavior...you need to create a community around them, where those new beliefs can b….

Shortly after the birth control pill was approved for public distribution, one woman wrote to John Rock, its inventor, "You should be afraid to meet ….

So long as the stereotype is used as a way of understanding how to fix the problem as opposed to demonizing a people or writing them off, then I thin….

Success is deeply rooted in time and place. You may have the drive to read tons of books on biology. But if there are no books on biology in your lib….

Since becoming a journalist, each time I engage with subjects I become more radicalized..

Poverty is not deprivation, it is isolation..

The 10,000-hours rule says that if you look at any kind of cognitively complex field, from playing chess to being a neurosurgeon, we see this incredi….

Anyone who has ever scanned the bookshelves of a new girlfriend or boyfriend- or peeked inside his or her medicine cabinet- understands this implicit….

The first person who throws the rock is a lot more radical than a hundredth person.By the time the riot has attracted a hundred people, you don't hav….

We prematurely write off people as failures. We are too much in awe of those who succeed and far too dismissive of those who fail..

Radio stations have constructed a narrow door[way], and that's because they don't understand how complex and paradoxical our snap judgments are. It's….

Those with health insurance are overinsured and their behavior is distorted by moral hazard. Those without health insurance use their own money to ma….

We need to be clear when we venerate entrepreneurs what we are venerating.They are not moral leaders. If they were moral leaders, they wouldn't be gr….

To become a chess grandmaster also seems to take about ten years. (Only the legendary Bobby Fisher got to that elite level in less than that amount o….