Occupation: Author Birth: May 27, 1931
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value..
Curiosity is the starting point for great science..
The sales department isn’t the whole company, but the whole company better be the sales department..
The Republican Party has consistently opposed Obamacare (as costing more), stimulus spending (as increasing inflation), etc., none of which has happe….
Marketing is becoming a battle based on information than on sales power..
I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theo….
Watch the product life cycle; but more important, watch the market life cycle..
Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs a….
Marketing takes a day to learn. Unfortunately, it takes a lifetime to master..
The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is ….
Great insight comes from seeing something as odd and finding out why..
It is no longer enough to satisfy your customers. You must delight them..
Good companies will meet needs; great companies will create markets..
It is more important to do what is strategically right than what is immediately profitable..
Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some mon….
Marketing is a race without a finishing line.
Most of the productivity gains appear to go to the top 1 percent. Most people don't have enough income and as a result, they borrow additional money ….
I would favor three policies: raising the minimum wage to $12, closing the tax loophole where persons only pay a 15% income tax on long term capital ….
We need to take a close look at the relationship between the economic system of Capitalism and the political system of Democracy. A democracy with hi….
I have always favored Capitalism as the best economic system and Democracy as the best political system. They both have the most potential for improv….
We need to put limits on how much an individual, group or business can spend on influencing an individual legislator or a whole set of legislators. L….