Nintendo's philosophy is never to go the easy path; it's always to challenge ourselves and try to do something new..

It isn't about games, for me, personally, and it never really was. It was about creating something - anything - far bigger than yourself..

We can be using the same kind of technology, the same kind of techniques, but when we use it, we get something different..

Games are a trigger for adults to again become primitive, primal, as a way of thinking and remembering. An adult is a child who has more ethics and m….

So you know cats are interesting. They are kind of like girls. If they come and talk to you it's great. But if you try to talk to them it doesn't alw….

I think when you talk about competing against others, the problem is that you refer to something that's been done already and try to beat it..

When I create a game, I try to focus more on the emotions that the player experiences during the game play..

As long as I can enjoy something, other people can enjoy it, too..

When we're doing an action game, we make the second level first. We begin making level 1 once everything else is completed..

The obvious objective of video games is to entertain people by surprising them with new experiences..

I think that inside every adult is the heart of a child. We just gradually convince ourselves that we have to act more like adults..

Our job as the game creators or developers - the programmers, artists, and whatnot - is that we have to kind of put ourselves in the user's shoes. We….

I don't like all the attention. I think it's better to let my work do the talking..

A great idea solves multiple problems at the same time..

What if everything you see is more than what you see--the person next to you is a warrior and the space that appears empty is a secret door to anothe….

To create a new standard, you have to be up for that challenge and really enjoy it..

An adult is a child who has more ethics and morals..

Players are artists who create their own reality within the game..

So, it's important for us to acknowledge that we're prone to be conservative, and in turn surround ourselves with individuals who will help break dow….

Video games are bad for you? That's what they said about rock 'n' roll..

A delayed game is eventually good, but a rushed game is forever bad..