Simon Sinek

We should never let reality interfere with our dreams. Reality can't see what we can see.

If we were good at everything we would have no need for each other.

So much of starting a business or affecting change is the confidence and courage to simply try.

The responsibility of leadership is not to come up with all the ideas but to create an environment in which great ideas can thrive.

Dream big. Start small. But most of all, start.

When we are in groups, when we are surrounded by people who believe what we believe, trust emerges and our very survival and progress goes up.

Great leaders and great organizations are good at seeing what most of us can’t see. They are good at giving us things we would never think of asking for.

Leading is not the same as being the leader. Being the leader means you hold the highest rank, either by earning it, good fortune or navigating internal politics. Leading, however, means that others willingly follow you—not because they have to, not because they are paid to, but because they want to.

To be authentic is to be at peace with your imperfections.

Simple ideas are easier to understand. Ideas that are easier to understand are repeated. Ideas that are repeated change the world.

Being driven is not the same as being passionate. Passion is a love for the journey. Drive is a need to reach the destination.

Work requires effort. Things we love to do feel effortless. Only do the things you love and you'll never have to work again.

Fight against something and you focus on the thing you hate. Fight for something and you focus on the thing you love.

Trust is maintained when values and beliefs are actively managed. If companies do not actively work to keep clarity, discipline and consistency in balance, then trust starts to break down.

Happy employees ensure happy customers. And happy customers ensure happy shareholders—in that order.

Your work is your own private megaphone to tell the world what you believe.

Poor leaders push us towards the goal. Great leaders guide us through the journey.

A star wants to see himself rise to the top. A leader wants to see those around him rise to the top.