Explore Quotes by Tim Cook

A great product isn't just a collection of features. It's how it all works together.

For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.

Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.

The worst thing in the world that can happen to you if you're an engineer that has given his life to something is for someone to rip it off and put their name to it.

Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.

Life is fragile. We're not guaranteed a tomorrow so give it everything you've got.

Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

We're putting all of our energy into making it right. And we have already had several software updates. We've got a huge plan to make it even better. It will get better and better over time. We screwed up. That's the fact.