Explore Quotes by Tim Cook

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.

We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.

Let your joy be in your journey, not in some distant goal.

While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.

Android dominates the mobile malware market.

We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.

When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It's an area of intense interest. I can't say more than that.

Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those. A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.

I am confident our best years lie ahead of us and that together we will continue to make Apple the_x000D_magical place that it is.

There are times in all of our lives when a reliance on gut or intuition just seems more appropriate - when a particular course of action just feels right.

We make the best phone, we don't make the most phones.

Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company. I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.

What makes Siri cool is she has a personality.

Siri has proven to us that people want to relate to the phone in a different way.

Excellence has become a habit.

I just want to build great products.

Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.

I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for. The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.

Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.