Explore Quotes by Tim Cook

A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product.

Apple has lost a visionary and creative genius, and the world has lost an amazing human being.

Our competition is different. They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they'll do next?

In the long arc of time, you are only relevant if customers love you.

We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day. We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose.....It's not just saying yes to the right products, it's saying no to many products that are good ideas, but just not nearly as good as the other ones.

We pave the sunlit path toward justice together, brick by brick. This is my brick.

I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.

If you want me to do things only for ROI reasons, you should get out of this stock.

I love museums. But I don't want to live in one.

I think anything can be forced to converge. The problem is that products are about tradeoffs, and you begin to make tradeoffs to the point where what you have left at the end of the day doesn't please anyone. You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.

Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?

I dont consider the bloody ROI.

We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.

It's the privilege of a lifetime for me to work with the most innovative people on Earth.

That brings us to iPad. We think the iPad is the poster-child of the post-PC world.

Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.

We're talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.

Apple Stores Offer the Best Buying Experience and Customer Service On The Planet

We have three post-PC devices: the iPod, the iPhone, and the iPad, the revolutionary device that defined a whole new categoryit's outstripping the wildest of predictions.

In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.

Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.