The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
Interpretation
Tim Cook emphasizes the importance of a politics-free environment in a company, valuing productivity over political maneuvering.
In this quote, Tim Cook expresses his disdain for the role of politics in professional settings, asserting that it distracts from the core mission of a company and wastes valuable time. He believes that life is too short to engage in political games, which can hinder collaboration, innovation, and overall company success.
In practice
This quote could be shared in a leadership seminar to highlight the importance of maintaining a collaborative work environment.
The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
There have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys.
I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
Here's the thing: every office I've run for I was the first to win. First person of color. First woman. First woman of color. Every time.
Good leadership isn't about advancing yourself. It's about advancing your team.
A great leader's courage to fulfill his vision comes from passion, not position.
There is no international problem that can be addressed or solved without the engagement and leadership of the United States and everybody in the world knows that, its just fact of life. So sometimes I think we could conduct ourselves with a little more humility.
Pilots have their names painted just beneath the canopy of their aircraft. This gives the pilot a sense of ownership for his or her jet. What's more, like cars, each aircraft has its own personality, so it's important for a pilot to get to know and love his aircraft.
Communication is different in the clubhouse than it is in a boardroom. The heartbeat that exists in the clubhouse, you don't find that same type of heartbeat in the front office.
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