Explore Quotes by Tim Cook

I personally think 3D Touch is a game changer. I find that my efficiency is way up with 3D touch because I can go through so many emails so quickly.

You can only do so many things great, and you should cast aside everything else.

Music's always been at the heart of Apple. It's deep in our DNA. We've sold Macs to musicians since the beginning of Macs.

People love our products. They love using our services. All of this, to me, equals great opportunity.

Apple doesn't do hobbies as a general rule.

The most important thing is, Do you have the courage to admit that you're wrong? And do you change? The most important thing to me as a CEO is that we keep the courage.

National security always matters, obviously. But the reality is that if you have an open door in your software for the good guys, the bad guys get in there, too.

I'm excited about Augmented Reality because unlike Virtual Reality, which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement on what's happening presently.

You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.

We collectively, to get things done, work together as a team. Because the work really happens horizontally in our company, not vertically. Products are horizontal. It takes hardware plus software plus services to make a killer product.

The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.

Apple is the only company that can take hardware, software, and services and integrate those into an experience that's an 'aha' for the customer. You can take that and apply to markets that we're not in today.

I hope people remember me as a good and decent man. And if they do, then that's success.

You want to be the pebble in the pond that creates the ripple for change.

Today, we are pleased to announce the biggest advancement in iPhone.

And that's what everyone at Apple is focused on - pushing forward and creating the future.

Apple Pay is forever changing the way we pay for things.

You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.

Apple Watch is the most personal device we've ever created.

Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.

I am driven by great work and seeing people do incredible things and having a part in that.