The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
I am driven by great work and seeing people do incredible things and having a part in that.
Interpretation
What this quote means
This quote emphasizes the importance of contributing to great work and inspiring others to achieve remarkable things.
Tim Cook expresses that his motivation comes from being involved in significant projects and witnessing others' accomplishments. He highlights a desire to play a part in fostering creativity and excellence, underlining the impact of collaboration and shared success in achieving extraordinary outcomes.
Themes
MotivationGreat WorkInspirationAchievementCollaboration
In practice
Example use cases
In a motivational speech at a tech conference, to inspire the audience about the impact of teamwork.
More from Tim Cook
All quotes →There have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys.
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I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
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When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
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Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
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That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
Tim CookRead
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