The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
Interpretation
What this quote means
Success requires hard work and honesty, both to oneself and to others.
This quote by Tim Cook emphasizes the importance of hard work in achieving success. It points out that attempting to attain success without putting in the necessary effort not only leads to self-deception but also misleads others, highlighting the ethical responsibility that comes with ambition and achievement.
Themes
SuccessHard WorkHonestyEffortAchievement
In practice
Example use cases
In a motivational speech about career growth, one might say, 'Remember, those who try to achieve success without hard work ultimately deceive themselves.'
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I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
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When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
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Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
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That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
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