The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
We collectively, to get things done, work together as a team. Because the work really happens horizontally in our company, not vertically. Products are horizontal. It takes hardware plus software plus services to make a killer product.
Interpretation
What this quote means
Collaboration among team members is essential to achieve great results.
This quote by Tim Cook emphasizes the importance of teamwork and collaboration in achieving success within a company. He highlights that effective work operates in a horizontal manner, suggesting that breaking down traditional hierarchical structures allows for better integration of hardware, software, and services to create exceptional products.
Themes
TeamworkCollaborationSuccessHorizontalProducts
In practice
Example use cases
This quote can inspire a team meeting focused on enhancing collaboration among departments.
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That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
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