The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
You want to be the pebble in the pond that creates the ripple for change.
Interpretation
Be a catalyst for positive change in the world.
This quote emphasizes the importance of individual action in creating a broader impact. Just as a small pebble can create ripples in a pond, one person's efforts and initiatives can inspire and foster significant change in their community or society as a whole.
In practice
In a motivational speech to encourage youth activism.
The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
There have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys.
I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
There are something like 300 anti-genocide chapters on college campuses around the country. It's bigger than the anti-apartheid movement. There are something like 500 high school chapters devoted to stopping the genocide in Darfur. Evangelicals have joined it. Jewish groups have joined it.
I don't think children themselves have changed that much. It's the world that has changed.
I'm intending to work on juvenile justice reform, sentencing reform, reentry, drug treatment, access to mental health care.
For I shall learn from flower and leaf, That color every drop they hold, To change the lifeless wine of grief To living gold.
After spending three or four years interacting with the Bush administration, I realized they were not taking any actions to deal with climate change. So, I decided to give one talk, and then it snowballed into another talk and eventually to even protesting and getting arrested.
I saw in their eyes something I was to see over and over in every part of the nation- a burning desire to go, to move, to get under way, anyplace, away from any Here. They spoke quietly of how they wanted to go someday, to move about, free and unanchored, not toward something but away from something. I saw this look and heard this yearning everywhere in every states I visited. Nearly every American hungers to move.
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