The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
You want to be the pebble in the pond that creates the ripple for change.
Interpretation
Be a catalyst for positive change in the world.
This quote emphasizes the importance of individual action in creating a broader impact. Just as a small pebble can create ripples in a pond, one person's efforts and initiatives can inspire and foster significant change in their community or society as a whole.
In practice
In a motivational speech to encourage youth activism.
The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
There have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys.
I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
Repentance, as we know, is basically not moaning and remorse, but turning and change.
Life is movement. Movement is change. Every time a sub molecular particle swings through time and space, something is changing. Change, therefore, is inevitable. It is the nature of life itself. The trick in life is not to try to avoid change, but to create change. Then it is the kind of change you choose.
I would like to see evolution in my country, not revolution. It is much better for us to work together with the government to transform Saudi Arabia for the future.
Because it is such a huge crisis, because it puts us on a firm science-based deadline, it's a once-in-a-century opportunity to build a better society and address raging inequality, create huge numbers of jobs, rebuild our public infrastructure. But, we can't do it unless we break every single rule in the free-market playbook. Which is why the worst people in the world all deny climate change.
Somewhere inside all of us is the power to change the world.
If humankind would accept and acknowledge this responsibility and become creatively engaged in the process of evolution, consciously as well as unconsciously, a new reality would emerge, and a new age could be born.
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