The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
You want to be the pebble in the pond that creates the ripple for change.
Interpretation
What this quote means
Be a catalyst for positive change in the world.
This quote emphasizes the importance of individual action in creating a broader impact. Just as a small pebble can create ripples in a pond, one person's efforts and initiatives can inspire and foster significant change in their community or society as a whole.
Themes
ChangeImpactActionInspirationLeadership
In practice
Example use cases
In a motivational speech to encourage youth activism.
More from Tim Cook
All quotes →There have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys.
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I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
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When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
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Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
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That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
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