The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
Let your joy be in your journey, not in some distant goal.
Interpretation
What this quote means
Focus on enjoying the process of life rather than fixating solely on future aspirations.
This quote emphasizes the importance of valuing the experiences and lessons learned throughout life's journey instead of being consumed with only reaching future goals. It suggests that true happiness and fulfillment can be found in the daily experiences and progress we make, allowing us to appreciate the present moment rather than deferring joy to a distant future accomplishment.
Themes
JoyJourneyGoalsHappinessMotivation
In practice
Example use cases
In a motivational speech about achieving personal dreams.
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That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
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