The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
Let your joy be in your journey, not in some distant goal.
Interpretation
What this quote means
Focus on enjoying the process of life rather than fixating solely on future aspirations.
This quote emphasizes the importance of valuing the experiences and lessons learned throughout life's journey instead of being consumed with only reaching future goals. It suggests that true happiness and fulfillment can be found in the daily experiences and progress we make, allowing us to appreciate the present moment rather than deferring joy to a distant future accomplishment.
Themes
JoyJourneyGoalsHappinessMotivation
In practice
Example use cases
In a motivational speech about achieving personal dreams.
More from Tim Cook
All quotes βThere have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys.
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I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
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When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
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Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
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That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
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