William Zinsser

Writing is hard work. A clear sentence is no accident. Very few sentences come out right the first time, or even the third time. Remember this in moments of despair. If you find that writing is hard, it's because it is hard. It's one of the hardest things that people do

Never hesitate to imitate another writer. Imitation is part of the creative process for anyone learning an art or a craft. Bach and Picasso didn't spring full-blown as Bach or Picasso; they needed models. This is especially true of writing.

Good writing is lean and confident.

My four articles of faith: clarity, simplicity, brevity and humanity.

I have no interest in teaching writers how to sell. I want to teach them how to write. If the process is sound, the product will take care of itself, and sales are likely to follow.

Don't hedge your prose with little timidities. Good writing is lean and confident. . . . Every little qualifier whittles away some fraction of the reader's trust. Readers want a writer who believes in himself and in what he is saying. Don't diminish that belief. Don't be kind of bold. Be bold.

Noise is the typographical error and the poorly designed page...Ambiguity is noise. Redundancy is noise. Misuse of words is noise. Vagueness is noise. Jargon is noise.

You'll never make your mark as a writer unless you develop a respect for words and a curiosity about their shades of meaning that is almost obsessive. The English language is rich in strong and supple words. Take the time to root around and find the ones you want

The secret of good writing is to strip every sentence to its cleanest components. Every word that serves no function, every long word that could be a short word, every adverb that carries the same meaning that’s already in the verb, every passive construction that leaves the reader unsure of who is doing what—these are the thousand and one adulterants that weaken the strength of a sentence. And they usually occur in proportion to the education and rank.

Writers who think THEY are being criticized when only that writing is being criticized are beyond a teacher's reach. Writing can only be learned when a writer coldly separates himself from what he has written and looks at it with the objectivity of a plumber examining a newly piped bathroom to see if he got all the joints tight.

Clear thinking becomes clear writing; one can't exist without the other.

Writing is linear and sequential; Sentence B must follow Sentence A, and Sentence C must follow Sentence B, and eventually you get to Sentence Z. The hard part of writing isn't the writing; it's the thinking. You can solve most of your writing problems if you stop after every sentence and ask: What does the reader need to know next?

You can solve most of your writing problems if you stop after every sentence and ask: what does the reader need to know next?

Clutter is the disease of American writing.

Examine every word you put on paper. You'll find a surprising number that don't serve any purpose.

Four basic premises of writing: clarity, brevity, simplicity, and humanity.

Writing is thinking on paper. Anyone who thinks clearly should be able to write clearly-about any subject at all.

Many of us were taught that no sentence should begin with "but." If that's what you learned, unlearn it - there's no stronger word at the start. It announces a total contrast with what has gone before, and the reader is thereby primed for the change.

There are all kinds of writers and all kinds of methods, and any method that helps you to say what you want to say is the right method for you.

Writing improves in direct ratio to the things we can keep out of it that shouldn't be there.

To defend what you've written is a sign that you are alive.