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The secret of good writing is to strip every sentence to its cleanest components. Every word that serves no function, every long word that could be a short word, every adverb that carries the same meaning that’s already in the verb, every passive construction that leaves the reader unsure of who is doing what—these are the thousand and one adulterants that weaken the strength of a sentence. And they usually occur in proportion to the education and rank.
William Zinsser
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Interpretation

What this quote means

Good writing requires clarity and conciseness by eliminating unnecessary words and complex structures.

William Zinsser emphasizes that effective writing is characterized by precision and simplicity. He argues that good writing involves stripping sentences down to their essential components, removing unnecessary words, modifiers, and passive constructions that can obscure meaning. This clarity not only strengthens the prose but also engages the reader more effectively, demonstrating that even educated individuals can fall victim to complexity when writing.

Themes

WritingClaritySimplicityCommunicationEducation

In practice

Example use cases

In a writing workshop, discussing the importance of clarity can help students refine their essays.

More from William Zinsser

Writing is hard work. A clear sentence is no accident. Very few sentences come out right the first time, or even the third time. Remember this in moments of despair. If you find that writing is hard, it's because it is hard. It's one of the hardest things that people do
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Never hesitate to imitate another writer. Imitation is part of the creative process for anyone learning an art or a craft. Bach and Picasso didn't spring full-blown as Bach or Picasso; they needed models. This is especially true of writing.
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Good writing is lean and confident.
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My four articles of faith: clarity, simplicity, brevity and humanity.
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I have no interest in teaching writers how to sell. I want to teach them how to write. If the process is sound, the product will take care of itself, and sales are likely to follow.
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Don't hedge your prose with little timidities. Good writing is lean and confident. . . . Every little qualifier whittles away some fraction of the reader's trust. Readers want a writer who believes in himself and in what he is saying. Don't diminish that belief. Don't be kind of bold. Be bold.
William ZinsserRead

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Quote by William Zinsser | QuoteProject