The ability of businesses to monitor our behavior is already a fact of life, and it isn't going away. Of course we must protect our privacy rights. But if we're smart, we'll also use the data that is being collected to improve our own lives.
In the 1940s, economics started getting highly mathematical. It was basically because economists weren't smart enough to write down models of real behavior that they started writing down models of highly rational behavior - and they kind of forgot about humans.
Interpretation
What this quote means
Richard Thaler critiques the shift in economics towards overly mathematical models that neglect human behavior.
In this quote, Richard Thaler reflects on the evolution of economics in the 1940s, pointing out that the increasing mathematical complexity in economic models led to a disconnection from real human behavior. Thaler argues that economists, faced with the challenge of accurately representing the intricacies of human actions, opted for simplified rational models instead, resulting in a neglect of the essential factors that drive genuine human decisions.
Themes
In practice
Example use cases
During a lecture on the evolution of economic theory, one might use this quote to highlight the importance of human behavior in economic models.
More from Richard Thaler
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In the world of traditional economics, it shouldn't matter whether you use an opt-in or opt-out system. So long as the costs of registering as a donor or a nondonor are low, the results should be similar. But many findings of behavioral economics show that tiny disparities in such rules can make a big difference.
My thesis topic was 'The value of a human life.' I asked people a question: 'Suppose you had some risk, a one in a thousand risk of dying - how much would you pay to eliminate it?'
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