Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.

A good ad which is not run never produces sales.

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

Too many ads that try not to go over the reader's head end up beneath his notice.