The problem with taking offense is that it's really hard to figure out what to do with it after you're done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
Seth GodinRead
Attention is a bit like real estate, in that they're not making any more of it. Unlike real estate, though, it keeps going up in value.
Interpretation
What this quote means
Attention is a valuable and limited resource that is increasingly becoming more valuable over time.
In this quote, Seth Godin compares attention to real estate, highlighting that while real estate is a finite resource, attention is both scarce and rising in value. As individuals and businesses compete for our attention in a crowded media landscape, it becomes essential to recognize its worth and manage it wisely to achieve success and connection.
Themes
AttentionValueScarcityReal EstateInformation
In practice
Example use cases
This quote can be used in a marketing seminar to discuss the importance of capturing consumer attention.
More from Seth Godin
All quotes →Not adding value is the same as taking it away.
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Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you’re good, you’ll reset that expectation again
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Living with doubt ... is almost always more profitable than living with certainty. _x000D_ People don't like doubt, so they pay money and give up opportunities to avoid it. _x000D_ Entrepreneurshi p is largely about living with doubt. If you need reassurance, you're giving up quite a bit to get it. On the other hand, if you can get in the habit of seeking out uncertainty, you'll have developed a great instinct.
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The danger of the Web is that you can go from idea to public announcement in under ten minutes.
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Art isn't only a painting. Art is anything that is creative, passionate and personal. Art is the unique work of a human being created to touch another. Art is created to have an impact, to change someone else.
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