If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney.
When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either. - Leo Burnett
When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.
- Leo Burnett
I am often asked how I got into the business. I didn't. The business got into me. - Leo Burnett
I am often asked how I got into the business. I didn't. The business got into me.
Products are made in the factory, but brands are created in the mind. - Leo Burnett
Products are made in the factory, but brands are created in the mind.
Keep it simple. Let's do the obvious thing -the common thing- but let's do it uncommonly well. - Leo Burnett
Keep it simple. Let's do the obvious thing -the common thing- but let's do it uncommonly well.
Before you can have a share of market, you must have a share of mind. - Leo Burnett
Before you can have a share of market, you must have a share of mind.
Curiosity about life in all of its aspects, I think, is still the secret of great creative people. - Leo Burnett
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.' - Leo Burnett
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
What helps people, helps business. - Leo Burnett
What helps people, helps business.
Don’t tell me how good you make it; tell me how good it makes me when I use it. - Leo Burnett
Don’t tell me how good you make it; tell me how good it makes me when I use it.
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