QuoteProject
Busy people all make the same mistake: they assume they are short on time, which of course, they are. But time is not their only scarce resource. They are also short on bandwidth. By bandwidth I mean basic cognitive resources - psychologists call them working memory and executive control - that we use in nearly every activity.
Sendhil Mullainathan
ShareWTF𝕏

Interpretation

What this quote means

People often think they lack time, but they also have limited mental capacity for tasks.

This quote emphasizes that individuals, particularly those who are busy, frequently misinterpret their challenges as merely a lack of time. In reality, they face a dual constraint: not only is time a limited resource, but so is their cognitive bandwidth—essentially, their mental capacity to process tasks and make decisions. This highlights the importance of understanding our mental limitations in addition to our time constraints.

Themes

TimeBandwidthCognitive ResourcesBusyMental Capacity

In practice

Example use cases

During a team meeting, one might cite this quote to highlight the importance of managing both time and mental workload when assigning tasks.

More from Sendhil Mullainathan

Economists specialize in pointing out unpleasant trade-offs - a skill that is on full display in the health care debate. We want patients to receive the best care available. We also want consumers to pay less. And we don't want to bankrupt the government or private insurers. Something must give.
Sendhil MullainathanRead
Faced with a time shortage, we squeeze tasks into the nooks and crannies of our calendar, leaving less and less time to switch between them. As a result, we become less and less productive exactly when we need to be most productive.
Sendhil MullainathanRead
The problem with data is that it says a lot, but it also says nothing. 'Big data' is terrific, but it's usually thin. To understand why something is happening, we have to engage in both forensics and guess work.
Sendhil MullainathanRead
There's a popular image of people who don't save for the future as lacking in self-control. But the reason saving is so hard has less to do with self-control and more to do with a scarcity of attention.
Sendhil MullainathanRead
January is always a good month for behavioral economics: Few things illustrate self-control as vividly as New Year's resolutions. February is even better, though, because it lets us study why so many of those resolutions are broken.
Sendhil MullainathanRead

Similar quotes

It is easy to say something new, if all senses one will eschew. But hardly ever is found, that the new is also sound.
Albert EinsteinRead
Mastery of language affords remarkable power.
Frantz FanonRead
You can't be hesitant about who you are.
Viola DavisRead
Never make a permanent decision based on a temporary storm.. No matter how raging the billows are today, remind yourself: "This too shall pass!"
T. D. JakesRead
But when I thought I hit bottom, it started hitting back. There is no bruise like the bruise loneliness kicks into your spine.
Andrea GibsonRead
Imagination without knowledge may create beautiful things, knowledge without imagination can create only perfect ones.
Albert EinsteinRead

A little wisdom, now and then

Subscribe for the occasional hand-picked quote. No noise.