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Cease being intimidated by the argument that a right action is impossible because it does not yield maximum profits, or that a wrong action is to be condoned because it pays.
Aldo Leopold
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Interpretation

What this quote means

The quote emphasizes the importance of moral integrity over financial gain in decision-making.

Aldo Leopold argues that ethical actions should not be dismissed as impractical simply because they do not lead to the highest profits, nor should wrong actions be overlooked because they are profitable. This quote challenges individuals to consider the moral implications of their choices and to prioritize right actions, even when faced with temptations of financial gain or societal pressures.

Themes

EthicsMoralityIntegrityProfitsDecision-Making

In practice

Example use cases

During a corporate meeting discussing budget cuts, this quote can be used to remind colleagues of ethical responsibilities.

More from Aldo Leopold

Our tools are better than we are, and grow better faster than we do. They suffice to crack the atom, to command the tides, but they do not suffice for the oldest task in human history, to live on a piece of land without spoiling it.
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We Americans, in most states at least, have not yet experienced a bear-less, eagle-less, cat- less, wolf-less woods. Germany strove for maximum yields of both timber and game and got neither.
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When some remote ancestor of ours invented the shovel, he became a giver: He could plant a tree. And when the axe was invented, he became a taker: He could chop it down. Whoever owns land has thus assumed, whether he knows it or not, the divine functions of creating and destroying plants.
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Recreational development is a job not of building roads into lovely country, but of building receptivity into the still unlovely human mind.
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My dog does not care where heat comes from, but he cares that it comes, and soon. Indeed he considers my ability to make it come as something magical, for when I rise in the coal black pre-dawn and kneel by the hearth to make a fire, he pushes himself blandly between me and the kindling splits I have laid in the ashes, and I must touch a match to them by poking it between his legs. Such faith , I suppose, is the kind that moves mountains.
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Individual thinkers since the days of Ezekiel and Isaiah have asserted that the despoliation of land is not only inexpedient but wrong. Society, however, has not yet affirmed their belief.
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