Most entrepreneurs are merely technicians with an entrepreneurial seizure. Most entrepreneurs fail because you are working IN your business rather than ON your business.
Michael GerberRead
The only choice that leads small business owners to real success in their endeavors is the one that requires real thought. Understanding and building the systems they need within their company to afford them a framework of organization that can scale the business from a company of one to a company of one thousand.
Interpretation
What this quote means
Real success for small business owners comes from thoughtful decision-making and effective system building.
This quote emphasizes that small business owners achieve genuine success by engaging in deep, meaningful thought about their business strategies. It highlights the importance of establishing organized systems within a company that can facilitate growth, enabling a transition from a small operation to a larger, scalable organization capable of handling greater responsibilities and challenges.
Themes
SuccessBusinessSystemsOrganizationGrowth
In practice
Example use cases
A motivational speaker discussing business strategies at a conference.
More from Michael Gerber
All quotes →Quit being 'busy' and start actively owning and operating your company, and you'll be able to understand where the money is coming from and how to make more of it.
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Most people who go into business for themselves and, therefore, believe they are entrepreneurs, are doomed to struggle because they don't have a true Entrepreneurial Perspective. They have a Technician's Perspective.
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The entrepreneur rarely thinks in terms of what he or she wants, but dreams about results - always results and nothing but results - that can solve someone else's problem or contribute to making someone else's life better.
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Here's the problem with phones - they are a ready-made diversion from the considerably harder work of growing a business.
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Your goal as an entrepreneur is to understand not only what your business does but the clients that it serves. If you really have your pulse on their needs and wants, then your 'absolute' failures are always going to have limits.
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