Most entrepreneurs are merely technicians with an entrepreneurial seizure. Most entrepreneurs fail because you are working IN your business rather than ON your business.
Michael GerberRead
Quit being 'busy' and start actively owning and operating your company, and you'll be able to understand where the money is coming from and how to make more of it.
Interpretation
What this quote means
Shift your focus from being busy to actively managing your company to improve financial understanding and growth.
This quote emphasizes the importance of moving beyond mere busyness in business to a more engaged and informed approach to management. By taking ownership and being proactive about the operations of your company, you can gain valuable insights into revenue sources and strategies for increasing profits.
Themes
BusinessManagementOwnershipFinanceSuccess
In practice
Example use cases
In a business seminar discussing effective management strategies.
More from Michael Gerber
All quotes βThe only choice that leads small business owners to real success in their endeavors is the one that requires real thought. Understanding and building the systems they need within their company to afford them a framework of organization that can scale the business from a company of one to a company of one thousand.
Michael GerberRead
Most people who go into business for themselves and, therefore, believe they are entrepreneurs, are doomed to struggle because they don't have a true Entrepreneurial Perspective. They have a Technician's Perspective.
Michael GerberRead
The entrepreneur rarely thinks in terms of what he or she wants, but dreams about results - always results and nothing but results - that can solve someone else's problem or contribute to making someone else's life better.
Michael GerberRead
Here's the problem with phones - they are a ready-made diversion from the considerably harder work of growing a business.
Michael GerberRead
Your goal as an entrepreneur is to understand not only what your business does but the clients that it serves. If you really have your pulse on their needs and wants, then your 'absolute' failures are always going to have limits.
Michael GerberRead
Similar quotes
Most marketers think there's a concept called a product life cycle. Once you realize that the world is organized by jobs that need to be done, you understand that product life cycles don't exist.
Clayton M. ChristensenRead
Thinking about starting a small business? Assume everything will cost twice as much and take twice as long as you think it will.
Dave RamseyRead
In business, staying focused requires that you turn most opportunities down.
Margaret HeffernanRead
Consistent alignment of capabilities and internal processes with the customer value proposition is the core of any strategy execution.
Robert S. KaplanRead
The most efficient way to produce anything is to bring together under one management as many as possible of the activities needed to turn out the product.
Peter DruckerRead
Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.
Philip KotlerRead