We are our choices. Build yourself a great story.
Jeff BezosRead
Part of company culture is path-dependent - it's the lessons you learn along the way.
Interpretation
Company culture is shaped by the experiences and lessons learned over time.
This quote by Jeff Bezos highlights the importance of experiences in shaping a company's culture. It suggests that the journey and the lessons learned during that journey significantly influence the way a company operates and its core values, emphasizing that culture is not static but evolves based on the challenges and successes encountered along the way.
In practice
In a business seminar discussing how to foster a positive work environment, this quote can illustrate the importance of experiential learning.
We are our choices. Build yourself a great story.
Work hard, have fun and make history.
If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound your head against the wall and you won't see a different solution to a problem you're trying to solve.
But there's so much kludge, so much terrible stuff, we are at the 1908 Hurley washing machine stage with the Internet. That's where we are. We don't get our hair caught in it, but that's the level of primitiveness of where we are. We're in 1908.
Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities.
When you are eighty years old, and in a quiet moment of reflection narrating for only yourself the most personal version of your life story, the telling that will be most compact and meaningful will be the series of choices you have made. In the end, we are our choices.
Mastering the paradox of star brands is very difficult and rare - fortunately.
One customer well taken care of could be more valuable than $10,000 worth of advertising.
If you want to invest in us, we believe customer number one, employee number two, shareholder number three. If they don't want to buy that, that's fine. If they regret, they can sell us.
The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
When an entrant competitor attacks the low end of any market, the rational reaction of the incumbent firms is to abandon rather than defend it - because the low end is the least profitable of their possible investments.
I love business. I love helping urban communities grow. I love putting people to work of color. I love making sure - like right now the whole mortgage crisis, I want to help people get back into their homes.
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