If you learn from defeat, you haven't really lost.
Zig ZiglarRead
Each close you use should be an educational process by which you are able to raise the value in the prospect's mind.
Interpretation
What this quote means
Selling should be an opportunity to educate the prospect, enhancing their perception of value.
This quote by Zig Ziglar emphasizes that the process of closing a deal is not merely about making a sale, but rather an educational journey that helps the prospect understand and appreciate the value of what is being offered. By effectively communicating and raising the perceived value in the prospect's mind, the salesperson ensures a more meaningful and positive transaction, where the client feels informed and supported in their decision-making process.
Themes
SalesEducationValueProspectClosing
In practice
Example use cases
This quote can be used during a sales training workshop to highlight the importance of educating clients.
More from Zig Ziglar
All quotes βI read for the 'ah-ha's,' the information that makes a light bulb go off in my mind. I want to put information in my mind that is going to be the most beneficial to me, my family and my fellow man - financially, morally, spiritually, and emotionally.
Zig ZiglarRead
You cannot rise about your words. A lot of people use foul, pornographic, filthy, language and you SEE, all of those words paint pictures and they reveal the internal thinking of the person on the inside. YOU cannot RISE (forward, onward upward) above your words.
Zig ZiglarRead
Hope is the foundational quality of all change, and encouragement is the fuel which keeps hope alive.
Zig ZiglarRead
Setting goals helps bring your future into your present and the present is the only time we can take action.
Zig ZiglarRead
Happiness is the ability to move forward, knowing the future will be better than the past.
Zig ZiglarRead
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