Friendship is the only thing in the world concerning the usefulness of which all mankind are agreed.
Marcus Tullius CiceroRead
To those who are engaged in commercial dealings, justice is indispensable for the conduct of business.
Interpretation
Justice is essential for fair business practices.
Marcus Tullius Cicero emphasizes the importance of justice in commerce, suggesting that ethical standards and fairness are vital for successful business operations. Without justice, businesses cannot thrive, as trust and integrity are foundational to any commercial dealings.
In practice
During a business ethics seminar to highlight the importance of fairness.
Friendship is the only thing in the world concerning the usefulness of which all mankind are agreed.
Those wars are unjust which are undertaken without provocation. For only a war waged for revenge or defence can actually be just.
Orators are most vehement when their cause is weak.
Nothing contributes to the entertainment of the reader more, than the change of times and the vicissitudes of fortune.
No one has the right to be sorry for himself for a misfortune that strikes everyone.
Advice in old age is foolish; for what can be more absurd than to increase our provisions for the road the nearer we approach to our journey's end.
I suppose Virgin is an unusual brand in that I suspect we're the only 'way of life' brand in the world. We're one of maybe the top 30 best known brands in the world, yet if you look at the other 29, they all specialize in one area. Whether it's Google, Coca-Cola, Microsoft, etc., they all generally specialize in one area.
The business world worships mediocrity. Officially we revere free enterprise, initiative and individuality. Unofficially we fear it.
Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity and correspondingly stronger returns on invested capital.
If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.
If you develop a product that gets what the customer is trying to get done, you don't have to advertise; people will just pull it into their lives.
One thing more dangerous than getting between a grizzly sow and her cub is getting between a businessman and a dollar bill.
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