Treat failure as a lesson on how not to approach achieving a goal, and then use that learning to improve your chances of success when you try again. Failure is only the end if you decide to stop.
Richard BransonRead
Business is what concerns us. If you care about something enough to do something about it, you're in business
Interpretation
What this quote means
To engage in business means to care deeply about an issue and take action to address it.
Richard Branson's quote emphasizes that true business arises from passion and concern for issues that matter. When individuals are motivated to act on their values and interests, they create opportunities and engage in meaningful endeavors that not only fulfill their aspirations but also contribute to the world around them.
Themes
BusinessPassionActionConcernValues
In practice
Example use cases
In a motivational speech to aspiring entrepreneurs.
More from Richard Branson
All quotes βIt's a common misconception that money is every entrepreneur's metric for success. It's not, and nor should it be.
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Some 80% of your life is spent working. You want to have fun at home; why shouldn't you have fun at work?
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Values cannot be speedily forgotten if it is inconvenient or commercially expedient. Values have to have meaning and longevity; otherwise they are valueless. You cannot embrace innovation up to a point or only sometimes. Branding demands commitment; commitment to continual re-invention; striking cords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.
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Please donβt get hung up on this question of whether you need to have experience in an industry before you launch your startup.
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What's the most critical factor in any business decision you'll ever have to make? Basically, it boils down to this question: If this all crashes, will it bring the whole house tumbling down like a pack of cards? One business matra remains embedded in my brain - protect the downside.
Richard BransonRead
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