When we get up in the morning, what we put on is very much a reflection of how we see the world and how we want it to see us.
Kenneth ColeRead
It's not about me, it's about you, the customer. And if I am effective in making what I do about you, and I can enhance you and elevate you, you will support me forever.
Interpretation
Prioritizing the needs of customers leads to lasting support and success.
This quote emphasizes the importance of customer-centricity in business. Kenneth Cole suggests that by focusing on the customer's experience and well-being, a business can cultivate loyalty and long-term support from its clientele. The underlying message is that an effective approach in business is to put the customer first, which ultimately benefits both the customer and the provider.
In practice
In a business meeting when discussing customer service strategies.
When we get up in the morning, what we put on is very much a reflection of how we see the world and how we want it to see us.
Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
If you don't drive your business, you will be driven out of business.
At first, we couldn't be establishment, because we didn't have any money. We were guerrilla marketers, and we still are, a little bit. But, as we became No. 1 in our industry, we've had to modify our culture and become a bit more planned.
Brands are all about trust. That trust is built in drops and lost in buckets.
Most of what we know about sales comes from a world of information asymmetry, where for a very long time sellers had more information than buyers. That meant sellers could hoodwink buyers, especially if buyers did not have a lot of choices or a way to talk back.
Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'.
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