When we get up in the morning, what we put on is very much a reflection of how we see the world and how we want it to see us.
Kenneth ColeRead
It's not about me, it's about you, the customer. And if I am effective in making what I do about you, and I can enhance you and elevate you, you will support me forever.
Interpretation
Prioritizing the needs of customers leads to lasting support and success.
This quote emphasizes the importance of customer-centricity in business. Kenneth Cole suggests that by focusing on the customer's experience and well-being, a business can cultivate loyalty and long-term support from its clientele. The underlying message is that an effective approach in business is to put the customer first, which ultimately benefits both the customer and the provider.
In practice
In a business meeting when discussing customer service strategies.
When we get up in the morning, what we put on is very much a reflection of how we see the world and how we want it to see us.
In this ever-changing society, the most powerful and enduring brands are built from the heart.
I am still looking for the modern equivalent of those Quakers who ran successful businesses and made money because they offered honest products and treated their people decently . . . This business creed, sadly, seems long forgotten.
Profitability, growth, and safeguards against existential risks are crucial to strengthening a company's long-term prospects. But if these three factors constitute a company's 'hard power,' firms also need 'soft power': public trust and acceptance, won by fulfilling a company's social responsibility.
I think that the direct conversation is exactly what companies need to earn trust of customers. Admit an error. Fix a problem. Commit to doing better. That is only human.
If you go to a venture firm, what you're doing is you're buying money from them in exchange for equity. They have a commodity that they're selling and they have to differentiate themselves.
Ultimately, what any company does when it is successful is merely a lagging indicator of its existing culture.
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