If you don't have a real stake in the new, then just surviving on the old - even if it is about efficiency - I don't think is a long-term game.
Satya NadellaRead
Ultimately, what any company does when it is successful is merely a lagging indicator of its existing culture.
Interpretation
A company's success reflects its internal culture and values.
This quote by Satya Nadella emphasizes that the success of a company is not solely attributed to its strategies or actions but is instead a reflection of its prevailing culture. A positive, strong culture drives performance and results, making success a natural outcome rather than a mere goal.
In practice
This quote can be used in a corporate training session to highlight the importance of company culture.
If you don't have a real stake in the new, then just surviving on the old - even if it is about efficiency - I don't think is a long-term game.
You look at marketing: everything that's happening in marketing is digitized. Everything that's happening in finance is digitized. So pretty much every industry, every function in every industry, has a huge element that's driven by information technology. It's no longer discrete.
What matters is 'Have you done a better job of making our experiences feel like home on Windows?' That's our real goal, and that's what we're going to stay focused on.
If you don't jump on the new, you don't survive.
I want everyone inside of Microsoft to take that responsibility. This is not about top-line growth. This is not about bottom-line growth. This is about us individually having a growth mindset.
At Microsoft, we're aspiring to have a living, learning culture with a growth mindset that allows us to learn from ourselves and our customers. These are the key attributes of the new culture at Microsoft, and I feel great about how it seems to be resonating and how it's seen as empowering.
I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.
A lot of entrepreneurs hate big companies. But if you hate them so much, why are you trying to build a new one? The truth is, as soon as a startup has any kind of success whatsoever, it will face big company problems.
Many businesses with unpopular products or inefficient production find it much easier to curry the favor of a few influential politicians or a government agency than to compete in the open market.
What makes us so often discontented with those who transact business for us is that they almost always abandon the interest of their friends for the interest of the business, because they wish to have the honor of succeeding in that which they have undertaken.
To escape the curse of commoditization, a company has to be a game-changer, and that requires employees who are proactive, inventive and zealous.
Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.
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