In advertising, not to be different is virtually suicidal.
William BernbachRead
In communications, familiarity breeds apathy.
Interpretation
Familiarity can lead to a lack of interest or engagement in communication over time.
This quote by William Bernbach highlights the idea that the more we become accustomed to something, the less we may appreciate it. In the context of communication, this suggests that when people hear the same messages repeatedly or grow too familiar with a subject, they may become indifferent, leading to decreased attentiveness and emotional investment.
In practice
This quote would be apt in a discussion about marketing strategies that rely too heavily on repetitive messaging.
In advertising, not to be different is virtually suicidal.
Don't confuse good taste with the absence of taste.
You cannot sell a man who isn't listening; word of mouth is the best medium of all; and dullness won't sell your product, but neither will irrelevant brilliance.
Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.
In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.
Let us prove to the world that good taste, good art, and good writing can be good selling.
We move but our words stand become responsible for more than we intended and this is verbal privilege
The worst thing about e-mail is that you canβt interrupt the other person. You have to read the whole thing and then e-mail them back, pointing out all their mistakes and faulty assumptions. Itβs frustrating and itβs time-consuming. God bless phone calls.
You cannot truly listen to anyone and do anything else at the same time.
Speech is a very important aspect of being human. A whisper doesn't cut it.
The human voice: It's the instrument we all play. It's the most powerful sound in the world, probably. It's the only one that can start a war or say 'I love you.' And yet many people have the experience that when they speak, people don't listen to them.
When you forget yourself and your fear, when you get beyond self-consciousness because your mind is thinking about what you are trying to communicate, you become a better communicator
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