We are our choices. Build yourself a great story.
Jeff BezosRead
A company shouldn't get addicted to being shiny, because shiny doesn't last.
Interpretation
What this quote means
Companies should focus on substance over superficial appeal, as trends do not hold long-term value.
This quote by Jeff Bezos emphasizes the importance of sustainability and genuine quality in a business rather than chasing fleeting trends or shallow appearances. By cautioning against an obsession with being 'shiny', Bezos encourages companies to prioritize lasting value and real innovation that withstands the test of time, rather than simply striving for surface-level attractiveness that may soon fade.
Themes
CompanyQualitySustainabilityTrendsValue
In practice
Example use cases
During a business presentation, to stress the importance of focusing on core values over superficial branding.
More from Jeff Bezos
All quotes βWork hard, have fun and make history.
Jeff BezosRead
If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound your head against the wall and you won't see a different solution to a problem you're trying to solve.
Jeff BezosRead
But there's so much kludge, so much terrible stuff, we are at the 1908 Hurley washing machine stage with the Internet. That's where we are. We don't get our hair caught in it, but that's the level of primitiveness of where we are. We're in 1908.
Jeff BezosRead
Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities.
Jeff BezosRead
When you are eighty years old, and in a quiet moment of reflection narrating for only yourself the most personal version of your life story, the telling that will be most compact and meaningful will be the series of choices you have made. In the end, we are our choices.
Jeff BezosRead
Similar quotes
I'm a believer that you accomplish much, much more with direct relationships than by using an intermediary. And that cash you keep in the bank can be the difference between staying alive as a small business, or not.
Mark CubanRead
If one engineer at a startup tries Slack and says, 'I hate it. I am not going to use this,' that's it for us. We won't get evaluated.
Stewart ButterfieldRead
The business of America is business.
Calvin CoolidgeRead
Remember that, in the end, the customer doesn't know, or care, if you are small or large as an organization - she or he only focuses on the garment hanging on the rail in the store.
Giorgio ArmaniRead
The lesson for businesses is you are dealing with real people. Those are your customers, those are your employees, those are your bosses, and the better you understand how real people tick, the more successfully you will be able to accomplish your goals.
Richard ThalerRead
Hierarchy is an organization with its face toward the CEO and its ass toward the customer.
Jack WelchRead