There's a belonging problem in Hollywood. Who dictates who belongs? The very body who dictates that looks all one way.
Ava DuvernayRead
The consumer is deciding what they want to see and when and how, and filmmakers are more aware and accepting of the fact that success is not predicated on your movie showing in a traditional theater for a certain amount of time.
Interpretation
What this quote means
Consumers now have control over their viewing preferences, changing how filmmakers approach success.
Ava Duvernay highlights the shift in power from traditional theaters to consumers in the film industry. Nowadays, audiences dictate their own viewing experiences through various platforms, influencing filmmakers to adapt their definitions of success beyond conventional cinema screenings.
Themes
ConsumerFilmmakersSuccessViewingTechnology
In practice
Example use cases
Sharing this quote at a film industry conference to discuss changing viewer habits.
More from Ava Duvernay
All quotes βI just don't think there's a lot of support for the woman's voice in cinema, and it becomes really difficult to raise that money and start again every time.
Ava DuvernayRead
I didn't go to film school. I got my education on the set as a niche publicist in the film industry.
Ava DuvernayRead
I think for female filmmakers a big issue is making their second and third films.
Ava DuvernayRead
When we say there's a dearth of women directors, it's not that there's a lack of women who direct: it's a lack of opportunities and access for women to direct and be supported in that.
Ava DuvernayRead
I intend to be making films until I'm an old lady. So, if God willing I get there, I need to create a paradigm for myself where I can make it regardless of whether or not they still like what I'm making.
Ava DuvernayRead
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