Courteous treatment will make a customer a walking advertisement.
Interpretation
Treating customers well leads to positive word-of-mouth and recommendations.
This quote emphasizes the importance of customer service in business. When customers feel valued and receive courteous treatment, they are more likely to share their positive experiences with others, effectively becoming advocates for the brand and driving new business through their recommendations.
In practice
A store manager might use this quote in a staff meeting to emphasize the importance of customer interaction.
The friendly smile, the word of greeting, are certainly something fleeting and seemingly insubstantial. You canβt take them with you. But they work for good beyond your power to measure their influence. It is the service we are not obliged to give that people value most.
I do not believe in excuses. I believe in hard work as the prime solvent of life's problems.
How can we expect our children to know and experience the joy of giving unless we teach them that the greater pleasure in life lies in the art of giving rather than receiving.
A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.
Every man must decide for himself whether he shall master his world or be mastered by it.
It is the service we are not obliged to give that people value most.
No young kid growing up dreams of someday becoming a businessman. He wants to be a fireman, a sponsored athlete or a forest ranger The Lee Iacoccas, Donald Trumps, and Jack Welchs of the business world are heroes to no one except other businessmen with similar values.
One of my business partners would remind me that no fashion line lasts forever, that we would hit the down curve eventually, and that we needed to look for new brands that complement the first one.
A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.
He that would run his company on visible figures alone will in time have neither company nor figures.
Marketing is too important to be left to the marketing department.
If a company is profitable, the founder is in control. If it's not, investors are in control.
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