Courteous treatment will make a customer a walking advertisement.
Interpretation
Treating customers well leads to positive word-of-mouth and recommendations.
This quote emphasizes the importance of customer service in business. When customers feel valued and receive courteous treatment, they are more likely to share their positive experiences with others, effectively becoming advocates for the brand and driving new business through their recommendations.
In practice
A store manager might use this quote in a staff meeting to emphasize the importance of customer interaction.
The friendly smile, the word of greeting, are certainly something fleeting and seemingly insubstantial. You canβt take them with you. But they work for good beyond your power to measure their influence. It is the service we are not obliged to give that people value most.
I do not believe in excuses. I believe in hard work as the prime solvent of life's problems.
How can we expect our children to know and experience the joy of giving unless we teach them that the greater pleasure in life lies in the art of giving rather than receiving.
A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.
Every man must decide for himself whether he shall master his world or be mastered by it.
It is the service we are not obliged to give that people value most.
One thing more dangerous than getting between a grizzly sow and her cub is getting between a businessman and a dollar bill.
The most valuable assets of a 20th-century company were its production equipment. The most valuable assets of a 21st-century institution, whether business or nonbusiness, will be its knowledge, workers, and their productivity.
Customers don't always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people bought was stale and they weren't enjoying it. Once they tasted ours and experienced what we call "the third place" ... a gathering place between home and work where they were treated with respect.. they found we were filling a need they didn't know they had.
I don't know why the word 'solopreneur' is in our lexicon. Nobody can physically do it all by themselves, and more importantly, why would they want to? Being the sales team, the HR department, management, and production all by yourself is terrible. Period.
Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.
Growth makes so many dimensions of management easier. It's when growth stops that things get tough.
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