Courteous treatment will make a customer a walking advertisement.
Interpretation
Treating customers well leads to positive word-of-mouth and recommendations.
This quote emphasizes the importance of customer service in business. When customers feel valued and receive courteous treatment, they are more likely to share their positive experiences with others, effectively becoming advocates for the brand and driving new business through their recommendations.
In practice
A store manager might use this quote in a staff meeting to emphasize the importance of customer interaction.
The friendly smile, the word of greeting, are certainly something fleeting and seemingly insubstantial. You canβt take them with you. But they work for good beyond your power to measure their influence. It is the service we are not obliged to give that people value most.
I do not believe in excuses. I believe in hard work as the prime solvent of life's problems.
How can we expect our children to know and experience the joy of giving unless we teach them that the greater pleasure in life lies in the art of giving rather than receiving.
A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.
Every man must decide for himself whether he shall master his world or be mastered by it.
It is the service we are not obliged to give that people value most.
A great business has to have a conscience. You have to know who you are and who you are not.
Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under.
If you deprive yourself of outsourcing and your competitors do not, you're putting yourself out of business.
At first, we couldn't be establishment, because we didn't have any money. We were guerrilla marketers, and we still are, a little bit. But, as we became No. 1 in our industry, we've had to modify our culture and become a bit more planned.
Zoom does not focus on revenue goals, but rather we have confidence that focusing on the happiness of existing customers and our employees will organically increase growth.
I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.
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