If a strategy meets a goal: It's working. If a strategy meets a target: It's a success.
Michael PorterRead
If your goal is anything but profitability - if it's to be big, or to grow fast, or to become a technology leader - you'll hit problems.
Interpretation
What this quote means
This quote emphasizes that profitability should be the primary goal of a business, as other ambitions can lead to challenges.
Michael Porter highlights the importance of focusing on profitability in business. While aspirations such as growth, size, or market leadership are commendable, failing to prioritize profit can result in significant difficulties. By centering on financial success, companies can create sustainable growth and avoid pitfalls associated with chasing secondary goals.
Themes
ProfitabilityBusinessSuccessGrowthLeadership
In practice
Example use cases
During a business strategy meeting, you might say, 'As Michael Porter once mentioned, if profitability isn't our goal, we may face significant challenges.'
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