If a strategy meets a goal: It's working. If a strategy meets a target: It's a success.
Michael PorterRead
I think that, too many times, business has been seen as acting in its narrow self-interest rather than, essentially, contributing more broadly to society. I think a lot of that is unintentional; I don't think that many managers are deliberately trying to be unethical or are not trying to be sensitive to social needs.
Interpretation
What this quote means
Business should focus on contributing positively to society rather than just pursuing self-interest.
Michael Porter emphasizes the importance of businesses operating not merely in their own narrow self-interest, but rather as responsible entities that contribute to the broader well-being of society. He acknowledges that many managers may not intentionally act unethically, but their business practices often overlook the social needs around them, highlighting a gap that needs to be addressed for a more ethical and socially responsible corporate environment.
Themes
BusinessSocietyEthicsResponsibilityManagers
In practice
Example use cases
In a business ethics seminar, you might use this quote to illustrate the importance of corporate social responsibility.
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