If a strategy meets a goal: It's working. If a strategy meets a target: It's a success.
Michael PorterRead
As a multisport athlete, I was always fascinated with competition and how to win. At HBS and later at the Harvard Department of Economics, I was drawn to the field of competition and strategy because it tackles perhaps the most basic question in both business management and industrial economics: What determines corporate performance?
Interpretation
The quote reflects on the importance of understanding competition in achieving success in business.
Michael Porter emphasizes the significance of competition and strategy in the context of corporate performance. His experiences as a multisport athlete fueled his interest in competitive dynamics, leading him to explore how these concepts apply to business management and economics. The core idea is that understanding what drives competitive success can lead to better corporate outcomes.
In practice
This quote is perfect for a business seminar focused on competitive strategy.
If a strategy meets a goal: It's working. If a strategy meets a target: It's a success.
Health care historically has been a very siloed field that's organized around medical specialties - urology, cardiac surgery, and so forth - and around the supply of these specialty services. The patient is the ping-pong ball that moves from service to service.
In a period of economic downturn, the overwhelming instinct is to pare back, cut costs, and lay off. If you do that, do so with your strategy in mind. The worst mistake is to cut across the board. Instead, reconnect and recommit to a clear strategy that will distinguish yourself from others.
I think that, too many times, business has been seen as acting in its narrow self-interest rather than, essentially, contributing more broadly to society. I think a lot of that is unintentional; I don't think that many managers are deliberately trying to be unethical or are not trying to be sensitive to social needs.
If your goal is anything but profitability - if it's to be big, or to grow fast, or to become a technology leader - you'll hit problems.
You can't have a healthy society unless you have healthy companies that are making a profit, that are employing people and that are growing.
There is one and only one social responsibility of business - to use it resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud.
In a marketplace where it's so easy to produce products, where your competitors can essentially match you on the product itself, you need to have something else. You need to have an added value, and that added value is the identity, the idea behind your brand.
I was never, ever interested in becoming a businessman or an entrepreneur. If I was a businessman, or saw myself as a businessman, I would have never gone into the airline business.
What is good for our customers is also in the long run good for us.
You say: "I'm a blue sky thinker." Investor thinks: "You have no business model, and you don't know how to ship."
Most marketers think there's a concept called a product life cycle. Once you realize that the world is organized by jobs that need to be done, you understand that product life cycles don't exist.
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