If a strategy meets a goal: It's working. If a strategy meets a target: It's a success.
Michael PorterRead
As a multisport athlete, I was always fascinated with competition and how to win. At HBS and later at the Harvard Department of Economics, I was drawn to the field of competition and strategy because it tackles perhaps the most basic question in both business management and industrial economics: What determines corporate performance?
Interpretation
The quote reflects on the importance of understanding competition in achieving success in business.
Michael Porter emphasizes the significance of competition and strategy in the context of corporate performance. His experiences as a multisport athlete fueled his interest in competitive dynamics, leading him to explore how these concepts apply to business management and economics. The core idea is that understanding what drives competitive success can lead to better corporate outcomes.
In practice
This quote is perfect for a business seminar focused on competitive strategy.
If a strategy meets a goal: It's working. If a strategy meets a target: It's a success.
Health care historically has been a very siloed field that's organized around medical specialties - urology, cardiac surgery, and so forth - and around the supply of these specialty services. The patient is the ping-pong ball that moves from service to service.
In a period of economic downturn, the overwhelming instinct is to pare back, cut costs, and lay off. If you do that, do so with your strategy in mind. The worst mistake is to cut across the board. Instead, reconnect and recommit to a clear strategy that will distinguish yourself from others.
I think that, too many times, business has been seen as acting in its narrow self-interest rather than, essentially, contributing more broadly to society. I think a lot of that is unintentional; I don't think that many managers are deliberately trying to be unethical or are not trying to be sensitive to social needs.
If your goal is anything but profitability - if it's to be big, or to grow fast, or to become a technology leader - you'll hit problems.
You can't have a healthy society unless you have healthy companies that are making a profit, that are employing people and that are growing.
I never think in terms of how we can compete against the other companies; rather, our primary focus is to make consumers feel the uniqueness and attractiveness of our products.
All businesses and jobs depend on a vast number of people, often unnoticed and unthanked, without which nothing really gets done. They are all human and deserve respect and gratitude.
Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.
Intrinsic value can be defined simply: It is the discounted value of the cash that can be taken out of a business during its remaining life.
I think that the direct conversation is exactly what companies need to earn trust of customers. Admit an error. Fix a problem. Commit to doing better. That is only human.
It is very difficult to get people to focus on the most important things when you're in boom times.
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