Treat failure as a lesson on how not to approach achieving a goal, and then use that learning to improve your chances of success when you try again. Failure is only the end if you decide to stop.
Richard BransonRead
The idea that business is strictly a numbers affair has always struck me as preposterous. For one thing, I've never been particularly good at numbers, but I think I've done a reasonable job with feelings. And I'm convinced that it is feelings - and feelings alone - that account for the success of the Virgin brand in all of its myriad forms.
Interpretation
What this quote means
Business success is driven by emotions and feelings rather than just numerical data.
In this quote, Richard Branson emphasizes the importance of emotional intelligence in business, arguing that success is not solely based on numerical performance but also on the feelings and connections that drive a brand. He suggests that understanding and valuing emotions can lead to better outcomes, highlighting that the Virgin brand flourished not just through numbers but through the feelings it evoked in people.
Themes
BusinessEmotionsSuccessFeelingsBrand
In practice
Example use cases
In a business seminar to highlight the importance of emotional connections in branding.
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