For decades, we've worked under the assumption that mass culture follows a steadily declining path toward lowest-common-denominator standards, presumably because the 'masses' want dumb, simple pleasures and big media companies want to give the masses what they want.
Interpretation
The quote reflects on the belief that mass culture is deteriorating as it caters to the lowest common denominator's desires for simplicity.
Steven Johnson critiques the prevalent notion that mass culture is on a decline, attributing this to a perceived desire among the general public for simplistic and dumbed-down content. He suggests that this outlook ignores the complexity and diversity of audience interests, as well as the potential for more enriching cultural experiences that could be offered by media companies.
In practice
In a discussion about cultural shifts during a media studies class, you might use this quote to emphasize the challenges of catering to audiences.
How could so many intelligent people be so grievously wrong for such an extended period of time? How could they ignore so much overwhelming evidence that contradicted their most basic theories? These questions, too, deserve their own discipline: the sociology of error.
The adjacent possible is a kind of shadow future, hovering on the edges of the present state of things, a map of all the ways in which the present can reinvent itself.
Most new movements start this way: hundreds or thousands of individuals and groups, working in different fields and different locations, start thinking about change using a common language, without necessarily recognizing those shared values. You just start following your own vector, propelled along by people in your immediate vicinity. And then one day, you look up and realize that all those individual trajectories have turned into a wave.
Organizations that empower folks further down the chain or try to get rid of the big hierarchal chains and allow decision making to happen on a more local level end up being more adaptive and resilient because there are more minds involved in the problem.
What you end up seeing when you look at history is that people who have been good at pushing the boundaries of possibility, and exploring those frontiers of good ideas and innovations, have rarely done it in moments of great inspiration. They don't just have a brilliant breakthrough idea out of nowhere and leap ahead of everyone else.
We are strangely biased, as individuals and media institutions, to focus on big sudden changes, whether good or bad - amazing breakthroughs, such as a new gadget that gets released, or catastrophic failures, like a plane crash.
I think hip-hop is no more misogynistic than America is as a society. I just think hip-hop is a lot more brash, a lot more bold, a lot more loquacious. There are a lot more words that go into a hip-hop song than go into a regular song.
I often look ridiculous in Japan. There's really no way to eat in Japan, particularly kaiseki in a traditional ryokan, without offending the Japanese horribly. Every gesture, every movement is just so atrociously wrong, and the more I try, the more hilarious it is.
Southern culture has fostered a type of imagination that has been influenced by Christianity of a not too unorthodox kind and by a strong devotion to the Bible, which has kept our minds attached to the concrete and the living symbol.
More than the Jews have kept Shabbat, Shabbat has kept the Jews.
I don't like this romanticization of Indian people in which Indian people are looked at as spiritual saviors, as people who have always taken care of the land. We're human beings. But I think different cultures have developed different aspects of humanness.
Multi-culture is the real culture of the world - the pure race doesn’t exist.
Subscribe for the occasional hand-picked quote. No noise.