For decades, we've worked under the assumption that mass culture follows a steadily declining path toward lowest-common-denominator standards, presumably because the 'masses' want dumb, simple pleasures and big media companies want to give the masses what they want.
Interpretation
The quote reflects on the belief that mass culture is deteriorating as it caters to the lowest common denominator's desires for simplicity.
Steven Johnson critiques the prevalent notion that mass culture is on a decline, attributing this to a perceived desire among the general public for simplistic and dumbed-down content. He suggests that this outlook ignores the complexity and diversity of audience interests, as well as the potential for more enriching cultural experiences that could be offered by media companies.
In practice
In a discussion about cultural shifts during a media studies class, you might use this quote to emphasize the challenges of catering to audiences.
How could so many intelligent people be so grievously wrong for such an extended period of time? How could they ignore so much overwhelming evidence that contradicted their most basic theories? These questions, too, deserve their own discipline: the sociology of error.
The adjacent possible is a kind of shadow future, hovering on the edges of the present state of things, a map of all the ways in which the present can reinvent itself.
Most new movements start this way: hundreds or thousands of individuals and groups, working in different fields and different locations, start thinking about change using a common language, without necessarily recognizing those shared values. You just start following your own vector, propelled along by people in your immediate vicinity. And then one day, you look up and realize that all those individual trajectories have turned into a wave.
Organizations that empower folks further down the chain or try to get rid of the big hierarchal chains and allow decision making to happen on a more local level end up being more adaptive and resilient because there are more minds involved in the problem.
What you end up seeing when you look at history is that people who have been good at pushing the boundaries of possibility, and exploring those frontiers of good ideas and innovations, have rarely done it in moments of great inspiration. They don't just have a brilliant breakthrough idea out of nowhere and leap ahead of everyone else.
We are strangely biased, as individuals and media institutions, to focus on big sudden changes, whether good or bad - amazing breakthroughs, such as a new gadget that gets released, or catastrophic failures, like a plane crash.
I had seen the photographs of Harlem in its glory days, stylish men in bespoke suits, women so well dressed that they'd put the models in 'Vogue' to shame. I knew that Harlemites loved to dance, to pray, and to eat.
The Scythians take kannabis seed, creep in under the felts, and throw it on the red-hot stones. It smolders and sends up such billows of steam-smoke that no Greek vapor bath can surpass it. The Scythians howl with joy in these vapor-baths, which serve them instead of bathing, for they never wash their bodies with water.
We usually forget that apart from making a living on this earth, human beings live in societies and these societies have cultures. It is only through having cultures that mankind on this earth has an ordered and meaningful life. Music and drama are two of the many important manifestation of a culture. They are important because they represent the expressions emanating from the power of human artistic creativity
I've lived all over the world, but Harlem is very special to me, and when I decided to open a restaurant near my home, I didn't want it to be business as usual.
What is Americanization? It manifests itself, in a superficial way, when the immigrant adopts the clothes, the manners and the customs generally prevailing here. Far more important is the manifestation presented when he substitutes for his mother tongue the English language as the common medium of speech.
A new culture can only grow up in the soil of a purged humanity.
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