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There are some designers who flash and burn - Courreges is an example of that. But he still marked fashion history. And I don't think that longevity is always a badge of honor. Modern brand management means that we are always celebrating birthdays, when what is exciting about fashion is innovation, not repetition.
Suzy Menkes
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Interpretation

What this quote means

Fashion is about innovation rather than just lasting popularity.

In this quote, Suzy Menkes reflects on the nature of fashion and design, arguing that the merit of a designer should not solely be based on their longevity in the industry. She proposes that what truly matters in fashion is innovation and the ability to push boundaries, rather than merely maintaining a brand over time. This perspective challenges the traditional notion that a long-lasting brand is inherently superior.

Themes

FashionInnovationDesignLongevityCreativity

In practice

Example use cases

This quote can be used in a fashion design class to emphasize the importance of creativity over tradition.

More from Suzy Menkes

If fashion is for everyone, is it fashion? The answer goes far beyond the collections and relates to the speed of fast fashion. There is no longer a time gap between when a small segment of fashion-conscious people pick up a trend and when it is all over the sidewalks.
Suzy MenkesRead

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