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If fashion is for everyone, is it fashion? The answer goes far beyond the collections and relates to the speed of fast fashion. There is no longer a time gap between when a small segment of fashion-conscious people pick up a trend and when it is all over the sidewalks.
Suzy Menkes
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Interpretation

What this quote means

The quote questions the true nature of fashion in the age of fast fashion and instant trends.

Suzy Menkes' quote explores the implications of fast fashion on the concept of fashion itself. It suggests that if trends are so rapidly adopted by the masses, the essence of what fashion means may be diluted, shifting from a niche, creative expression to a ubiquitous commodity devoid of exclusivity. This reflection prompts a deeper consideration of the value and meaning of fashion in contemporary society.

Themes

FashionFast FashionTrendsStyleConsumerism

In practice

Example use cases

Discussing the influence of social media on modern fashion trends.

More from Suzy Menkes

There are some designers who flash and burn - Courreges is an example of that. But he still marked fashion history. And I don't think that longevity is always a badge of honor. Modern brand management means that we are always celebrating birthdays, when what is exciting about fashion is innovation, not repetition.
Suzy MenkesRead

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