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People, when they say 'streetwear,' they miss the central component, which is that it's real people; it's clothes that are worn on the street.
Virgil Abloh
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Interpretation

What this quote means

Streetwear embodies the essence of everyday people and their style choices.

Virgil Abloh emphasizes that streetwear should not just be seen as a trend or a label, but rather as a genuine expression of culture and individual identity. It represents the way real people opt for comfort and authenticity in their clothing, reflecting their lives and experiences in urban environments.

Themes

StreetwearFashionClothingCultureAuthenticity

In practice

Example use cases

This quote can be used in a fashion seminar to illustrate the importance of personal expression in clothing.

More from Virgil Abloh

The concept with Off-White is that I have no ideal target. It's more about trying to make something for everyone. And I think that's what helps make it unique. That there isn't a specific muse.
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The whole point of collaboration is that you give and take from each other, and that's how you create things that are totally new.
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I'm always trying to prove to my 17-year-old self that I can do creative things I thought weren't possible.
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From my perspective, I'm trying to stand for a generation. You know, each generation has designers who go along with it.
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There's no line between a designer and consumer.
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I do fashion to tell a narrative.
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