Virgil Abloh

The concept with Off-White is that I have no ideal target. It's more about trying to make something for everyone. And I think that's what helps make it unique. That there isn't a specific muse.

The whole point of collaboration is that you give and take from each other, and that's how you create things that are totally new.

I'm always trying to prove to my 17-year-old self that I can do creative things I thought weren't possible.

From my perspective, I'm trying to stand for a generation. You know, each generation has designers who go along with it.

There's no line between a designer and consumer.

I do fashion to tell a narrative.

People, when they say 'streetwear,' they miss the central component, which is that it's real people; it's clothes that are worn on the street.

The most important message is to let me just focus on making the most beautiful normcore clothes, but as luxurious as possible.

I pride myself in collaborating and being a creative director, and creative direction isn't putting my opinion first. It's supporting an artist so they get the most out of the project.

I can come up with 30 T-shirt designs in a day, but it's just about where to slot each of them. That's streetwear to me. It's about knowing where to buy things, not this mass thing you can get anywhere.

My place in design history is to sort of interpret youth culture, and I think we've seen that done in fashion before - it's not a new concept - but it hasn't been done with the same vigour in a modern context.

There's a part of me that's trying to represent kids that don't necessarily have the same outlet that I have. I'm not looking towards a new demographic. I'm looking towards the demographic I came from.

My goal was to tell a dialogue between high fashion and streetwear. So, the name Off-White, in my mind, is between black and white. So, that middle ground is a mixture between both genres of fashion.