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I do fashion to tell a narrative.
Virgil Abloh
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Interpretation

What this quote means

Fashion is a means of storytelling.

This quote emphasizes the idea that fashion transcends mere appearance; it serves as a way to express narratives, ideas, and emotions. Through clothing and design, individuals can communicate their identities and experiences, making fashion a powerful medium for self-expression and storytelling.

Themes

FashionNarrativeStorytellingExpressionIdentity

In practice

Example use cases

In a talk about the significance of fashion in modern culture, one might say, 'As Virgil Abloh said, 'I do fashion to tell a narrative.' This illustrates how vital clothing choices are in sharing personal stories.'

More from Virgil Abloh

The concept with Off-White is that I have no ideal target. It's more about trying to make something for everyone. And I think that's what helps make it unique. That there isn't a specific muse.
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The whole point of collaboration is that you give and take from each other, and that's how you create things that are totally new.
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I'm always trying to prove to my 17-year-old self that I can do creative things I thought weren't possible.
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From my perspective, I'm trying to stand for a generation. You know, each generation has designers who go along with it.
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There's no line between a designer and consumer.
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People, when they say 'streetwear,' they miss the central component, which is that it's real people; it's clothes that are worn on the street.
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